Tuesday, 12 August 2014

In conversation with Indre Jakumaite, designer & owner of "Alexa Jay"


Wise words from the mother of yours truly that essentially mean one’s life can impact another. Simple but meaningful, I think that one of the best things about making new friends is, quite honestly, the inspiration they bring you. Be it about a new challenge or a new way of thinking, I find that a significant part of my life is created by all the people I have met and their unique personalities. On this occasion, I had the privilege of getting to know, through a good friend of mine, fashion’s latest hip and fab handbag designer, Indre Jakumaite.

Created by t-i-v-a-s-u-r-a-d-e-j on Polyvore

Jakumaite is the owner and designer of the brand, Alexa Jay. Starting only 2 years ago, this London-based brand is well known for its beautiful accessories in stunning statement colors and elegant classic styles. With a hint of playfulness, the products often evoke printed motifs and interesting textures, two of the utmost important themes that constantly inspire Jakumaite.

So what exactly is the story behind the name “Alexa Jay”?

“Initially, we started the business with #IJ, but soon realized that it didn't work. It took us quite a few glasses of bubbly to get the juices flowing and to come up with a new name. We wanted it to be personal and meaningful to us, so my partner and I decided to play with our names and their sounds. Thus Alexa Jay was born.”

And who is this “Alexa Jay” girl you might ask?

“She’s a happy and busy city woman, with an iPhone in one hand and coffee in the other (and occasionally a cupcake!). She loves fashion but isn’t necessarily fashion led, and likes to go for playful looks that are elegant, classy, and in bright, statement colors. She’s keen on high-end trends with a mid-price point. Last but not least, she’s well-travelled, educated, and career-orientated but still has time for socializing, relationships, and caring for her own appearance and home.”

The girls of ALEXA JAY

I personally think that’s the kind of woman ALL women (including myself) should aspire to be.

But it’s not simply the Alexa Jay girl that I found inspiring, oh no. It was her creator, Jakumaite herself. Having a background in HR, she made a daring move by quitting her job and buying an industrial sewing machine to begin designing and making handbags. Her passion for fashion has allowed her to experience the two most “adventurous” years of her life. With the help of her mentor, Donna Ida Thornton, the founder of the denim boutique Donna Ida, Jakumaite has gained success in marketing her brand such that Alexa Jay products are now available both online and in numerous stores, notably Anthropologie in Selfridges, and has even made it to the designer spotlight of the infamous Marie Claire magazine (issue May 2014 to be more precise!). Her ending remarks? “I love what I do and so my business is a great source of pride and pleasure.”

Inspirational? I think yes.

Reach for the stars and be open. Let the experience of others influence your life.

And remember

Be “flirtatiously colorful.”


For more details about or to purchase items from Alexa Jay visit:

Alexa Jay products can also be found at:
·         Anthropologie (King’s Road, Regents Street, Bath, Guildford, Westfield, Selfridges and online)
·         The Mercantile (Spitalfields)
·         Kristina Goes West (online)
·         Lolly & Mitch (Hertfordshire – from November) 


  1. These bags are really gorgeous, really enjoyed the interview as well, fantastic and bright array of colours. You have a great blog doll, :) xx